Big Hearts Christmas Charity Marathon
At the end of 2016 Big Hearts volunteers in Russia turned into Santa’s Little Helpers! Together with the priceless support of the nation-wide supermarket chain LENTA they prepared a wonderful Christmas surprise for the animals, who still live in shelters and are waiting to be adopted by their forever families. For every package of pet food bought at LENTA the producers donated one package to the charity. The customers could also buy and directly donate pet food to the shelters while shopping for yummy holiday delights for their beloved pets. The charity marathon lasted 2 months and was a great success! We managed to collect nearly 550 kg of food for cats and dogs living in 12 shelters across Moscow and Saint Petersburg regions. We hope to repeat this great initiative all around Russia in the future! Thank you everyone who shopped and donated and a huge thanks to LENTA and pet food producers for making this holiday season a little bit sweeter for Russian shelter animals!